Deciding whether to migrate to HTTPS protocol has become a no-brainer. The main benefit of HTTPS is that it provides a secure connection to users on the pages where they share personal data with you. It’s great to have on your entire website. But, when a user shares precious info, like credit card details, contact form details, HTTPS adds extra layers of protection.

You’ll need to install a SSL certificate to ensure that data between your web server and browser remains private and secure. When an SSL certificate is installed on a web server, it operates as a padlock and acts as a secure connection between the web server and browser. If you’ve an SSL certificate configured correctly on your web server, Chrome and Firefox will show the green light – the second icon in the screenshot below. Visitors might even get warnings on certain pages of your website that may prompt them to drop off your website. In other words? An SSL certificate is essential for some businesses.

Use SSL to Look Better in Google 2

Common challenges

2 common challenges that might prevent you from making the switch to HTTPS.

First – Although you can get an SSL certificate for free, the costs can shoot up to $1,999/year if you opt for an SSL certificate from a provider like Symantec. And, if your website is huge, then the costs associated with encrypting the transferred data can add up to a significant amount. Such high costs for an SSL certificate aren’t justifiable for small business owners with limited budgets.

Second – If you don’t get it right, then you might end up with duplicate content issues, with both HTTP and HTTPS versions of your page getting indexed. Different versions of the same page might also show up in search engine results, confuse your visitors and lead to a negative user experience.

Not a huge ranking factor

HTTPS isn’t a huge ranking factor for search engines right now, although it might have a huge impact later. Google has incentivised moving to HTTPS. And, Chrome browsers shaming your unencrypted website for serving an unsecured HTTP version to the users. Apple joined that idea too and all new Safari versions prevent users on sending contact forms saying that website is not secured and it’s a potential risk to send your data via this website. To pass this notices is a little pain and we are forced to use our computer admin password to follow the contact form. I reckon most of your potential visitors will give up on sending a contact form after all notices.

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